VALUE vs. PRICE What matters most to Luxury Buyers When listing a property, it’s often how you frame the lifestyle, positive features, and exclusivity that hook a Luxury buyer. Though many potential Buyers will focus on the price tag, it’s a real estate professional’s job to get them past the number and into what they are getting for their money. Let’s take a minute to define what we are talking about when we reference value vs. price. PRICE: The... [read more]